theMediaman.com

Well, in spite of my ranting time and again about Blu-ray, it did win the format war against HD-DVD. And in spite of my misgivings about the format I am overwhelmed that my very first mass-produced DVD was a next-generation video format.

Tonight I picked up a copy of Young People Fucking on Blu-ray. This was the first project I had a hand in authoring after starting at Juice. I didn’t do it alone. Saying I did would be slightly more egocentric than I commonly resort to. However, much of the troubleshooting and debugging (and repetitive coding) was performed on my part.

$29.95 and I have my very first Blu-ray disc on my shelf. I don’t even have a Blu-ray player yet.

It’s a strange feeling to see something I worked on out in the open. Eight years at Livewire and the most exposure my work would get was being projected on a wall behind Frank Stronach’s front page photo in The Globe And Mail. I don’t want to give the impression that I’m unhappy with the extensive work I’ve done over the years, but I find myself standing in awe as my very first month at Juice produced more exposure than any single project (or even the accumulation of all projects) that I have worked on over the last eight years of my professional life.

It’s a very strange feeling indeed.

I think it’s…

…pride?