Following a difficult search for last year’s Die Hard movie at the Blockbuster, I just dug it off the “Previously Viewed” shelf and paid the $6.99 to take it home. It wasn’t until later that I realized I was searching the shelves in the “D” section, while the full name of the movie catalogs it under “L”, “Live Free or Die Hard”.
This leads to yet another observation on movie nominclature, and how casual films that start with letters early in the alphabet probably do better than those in the latter part.
Where the theory fails is movies with star power. Just one week after an article asking “Who Killed The Movie Star?“, Will Smith’s poorly reviewed Hancock had a 100-plus million dollar opening weekend (al beit “extended” and “holiday” weekend). In these circumstances people are going to the theatre, already set on seeing Hancock.
Where the theory has legs is when your movie has a little star power, but is more likely to fall in the field of, “I feel like a movie, what’s playing?” For example, I was surprised to find that “Don’t Mess With The Zohan” is actually named “YOU Don’t Mess With The Zohan“. I’m confident that there would have been more casual movie viewers had the title placed it in the front half of the movie listings. Placement BEFORE instead of AFTER “Iron Man” could mean the difference between life and death in the first few months of this year’s summer movie season. No doubt there were many conversations this May/June as such:
“Do you want to see a movie?”
“Sure. Get the movie listings. What’s playing?”
“Umm… Chronicles of Narnia, Forgetting Sarah Marshall, Harold & Kumar, Indiana Jones, Iron Man, Sex and the City, and You Don’t Mess With The Zohan.”
Movie theatres list showtimes alphabetically by movie name. However, I doubt that any Hollywood producers have caught on yet, or else all movies would be named like in the Yellow Pages; once you get past the advertising, everyone will call “A1 Plumbers” because they’re first in the book.
“Zohan’s Plumbing” won’t do very well at all, and “You Don’t Mess With The Zohan’s Plumbing” won’t fare much better.