A New Level Of Commercialism
3 11 2006Everyone I’ve asked about the “pink products” supporting Breast Cancer Research has known exactly what I was talking about. Ralph Lauren t-shirts, trenchcoats, Papermate pens and even Barbie dolls are being sold in the key colour pink.
When I first saw it, I figured it might only be a bit of time before the other causes find benefit in dropping the traditional ribbon, and wearing consumer products on their figurative sleeves. Sure enough, the Fight Against AIDS has kicked in with a whole, organized campaign named (PRODUCT)RED. The newest product, announced today, was the RED iPod Nano.
When one organization does it, it’s an idea. When two organizations do it, it’s a trend.
I searched, and found a page with a list of all the causes and their corresponding ribbon colours. I have yet to decide whether this is a good thing or a bad thing. I picture people asking themselves, “what Cause goes with this top… maybe Acid Reflux Disease?”
I’m of the impression that it’s all gone too far.
All the ribbons (pink especially) all sort of blend into a vast pit of blackness for me now. There’s far too many, and they’ve all become meaningless to me.
Completely forgot about this: girlie-it-up products, rah.