Here’s a letter I wrote and mailed (yes, mailed, not e-mailed) to Boston Pizza last week. Comments are welcome.
Customer Care
c/o Boston Pizza
The format of this letter is, for me, unique. Usually, I will submit my comments by email, and attempt to write to Customer Care divisions with as much positive feedback as negative, even though the latter is often much easier and inspired. However, my concerns with Boston Pizza’s new policy regarding a minimum of 8 customers for Team Pitchers warrants a formal letter of complaint.
Writing letters of appreciation where I see an extra effort made to satisfy the customer is something I enjoy. As I look back, I have to apologize for never having written Boston Pizza, thanking you for seven years of excellent service and food.
Since my brother and I first entered the doors at the Interchange Boston Pizza in Vaughn, Ontario back in 1999, we have had many happy memories grabbing a delicious slice before going to a movie. In fact, “Going To A Movie” for us has become synonymous with going to Boston Pizza beforehand. Other restaurants rarely get even a first glance as we head towards the doors of Boston Pizza. From time-to-time, we have even chosen the theatre venue, based solely on whether or not there was Boston Pizza nearby.
One of the ways Boston Pizza grabbed our attention is with the “Team Pitcher”: 136 oz of whatever on tap caught our fancy. When policy was introduced to ensure that the Team Pitcher was not served to any tables with fewer than four customers, we understood the logic of such a decision without the need for explanation. Often, my brother and I would go with at least one other person, so we started making the effort to find a fourth customer for Boston Pizza with the intention of ordering the Team Pitcher. We have maintained this practice for several years since.
On Wednesday, April 18, 2006, I sat down at the Boston Pizza at the AMC in Whitby with three thirsty others. All four of us were dismayed to be told that a new, company-wide policy required no less than eight customers at a table before the Team Pitcher could be ordered. After the initial shock and disappointment passed, we started doing the math. Four litres of beer gives each drinker a very slight, 17 oz. When the waitress brought the standard-size pitcher, we found it made three perfect glasses of Rickards Red. Unfortunately, there were four of us.
This policy change seems unrealistic to us. One Team Pitcher is as incapable of satisfying eight customers as a standard pitcher is of satisfying four. Upon inquiry, we were given no details beyond the fact that a waiter or waitress’s job could be terminated if this new limit is not followed. Insisting that faithful customers pay significantly more for the same quantity of product feels unfair to me and my movie-going associates.
After dinner, we decided that we would start testing other waters. There are often many options for restaurants around movie theatres. Once, we would ask tongue-in-cheek, “where are we going to eat?” as we instinctivly walked through the Boston Pizza doors. Now, the company’s Mission Statement, “To be a World Class Franchisor through selecting and training people to profitably manage an outstanding foodservice business” seems hollow, when we see efforts taken to remove “outstanding foodservice”.
To resolve the problem, I would appreciate it if you could consider returning the minimum limit for the Team Pitcher to four customers. My movie-going friends and I feel at home in Boston Pizza more than any other restaurant franchise, and we would like to return someday.
I look forward to your reply and a resolution to my problem. Please contact me at the above address.
Thank you.
-Stephen Clark